In today's automotive marketplace, quality is a major buying consideration for many customers. So naturally automakers look for ways to publicize quality improvements and awards for their products.
This Hot Sheet was written to help salespeople share Ford's good news about its quality awards with customers.
While it is a simple piece, this Hot Sheet proved to be quite challenging in that it required balancing Ford's desire to make the broadest claims possible based on the awards, and the legal verbiage that J.D. Power and Associates required to use its award in a publication.