Download Frontline_EdgeMatching.pdf
This article for the Ford Sales Consultant magazine Frontline was designed to help guide customers to the most satisfactory vehicle choice among 5- and 7-passenger Ford SUVs and crossovers. This was an especially important issue as Edge was a relative newcomer to the Ford showroom and the 2009 Flex was coming soon. By focusing on the key features and capabilities of four vehicles, the article helps Sales Consultants address customer confusion. The article differentiates among the vehicles by features, seating and storage capacity, towing and off-road capability. Using this information and asking customers open-ended questions about their vehicle needs, Sales Consultants would be able to find the right "fit" for their customers.
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