I wrote this brief Hot Sheet in response to a Ford client request for help in giving the Sales Consultants ready answers for customer questions about the fuel economy of Ford vehicles.
The Hot Sheet specifically needed to address the concerns of F-Series Super Duty truck customers, who may have been concerned that their trucks were not performing up to expectations. Content of the Hot Sheet needed to address these concerns as well as give Sales Consultant general tips for helping customers improve their overall fuel economy through driving techniques and proper maintenance.
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