This scripted Meeting Leader Guide was one of the first for Ford Retailer Education and Training's online Sales Manager Assistant (SMA), available via eSourceBook.
SMA was designed to give a busy Sales Manager a ready-made sales meeting package. The meetings cover a variety of topics --- from new vehicle launches to new features and vehicle systems. SMAs were also designed to make use of product training materials that are readily available in the dealership from RE&T.
The New Hire meetings gives the Sales Manager an organized format for introducing new salespeople to the RE&T training materials. Product knowledge is one of the keys to winning customer trust and satisfaction. By becoming familiar with the available product knowledge resources, new Sales Consultants can get up to speed quickly on the showroom lineup and sell more effectively.
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